Logic + Magic is a bi-annual magazine produced in-house by all of us at LEAP Group. We dig into the magic of the current marketing trends and the logic behind their relevance and execution.

CEO Point of View: Summer 2013

"They say a year in the Internet business is like a dog year, equivalent to seven years in a regular person’s life.” – Vinton Cerf, US technology guru.

By that math, our 14-year-old agency is nearly 100 years old. And I’m… well, let’s not worry about what age I am! The point that Cerf highlights is the digital-age we live in is constantly evolving and moving ever-faster.

No place is that truer than in digital media. Real-time bidding or RTB, native advertising, A AF, ASF, and ATM (and no, that’s not a drive-up cash dispenser) are all becoming a key part of our lexicon due to this evolution. 

Beyond the ‘what’, the ‘where’ can almost feel overwhelming. With fragmentation that makes a 500-channel cable line-up seem like an aggregator, the digital space offers near one-to-one advertising communication, but not in a manner that is always easy to prioritize and manage.

In this edition of Logic+Magic, our team of experts works to bring clarity and transparency to the noisy world of digital advertising. It is something we love, and we hope this edition contributes in some small way to your ongoing success.

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