Logic + Magic is a bi-annual magazine produced in-house by all of us at LEAP Group. We dig into the magic of the current marketing trends and the logic behind their relevance and execution.

Home Sweet New Home

On Friday, May 25, 2012 LeapFrog Interactive officially opened its new doors at 2500 Technology Drive. The new office space has an open floor plan, promoting impromptu brainstorms, and open communication.

“Our old office space created a silo effect, keeping every department contained to their core group,” said Alan Gilleo, Chief Creative Officer at LeapFrog Interactive. “When we bought the warehouse it was purposeful – we wanted to encourage melding between departments. We still conduct business through our LFI process, but now we can better infuse our culture into the process.”

The colorful murals, high ceilings and modern-industrial aesthetic harbor a superior creative environment that’s perfect for brainstorming, hosting industry events, and the occasional game of keep away. And, with plenty of room to grow, the LFI family plans to call 2500 Technology Drive home for many years to come.

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