In today’s world, with the proliferation of technology devices, consumers are always ‘on’– online that is. They could be standing in line somewhere, waiting for the movie to play at the theater, hanging out with friends at a coffee shop or just shopping at a retail establishment. This insight isn’t new – in the digital space, we’ve been talking about it for a while.
It’s important to consider the quality of experience the consumer is having with your brand across those devices. Is your brand easily found for related products and services when your consumer searches on their mobile or tablet device? You never know when a consumer is going to be in need of your product, looking for a service or simply wanting to interact or share their experience with your brand. Making sure your consumer has a positive experience and not a frustrating one is vital in today’s market.
But how does a brand keep up with technology?
Welcome to Responsive Web Design. Responsive web design (RWD) is the term given to the concept of designing and developing a website so that the layout changes depending on the device it is being view on. By device, this could be a mobile phone, tablet, laptop, desktop computer, or even a smart TV. Not only does this provide a method of consistency across your website and devices, but it is also the preferred method of development for Bing and Google. Both search engines list responsive web design as the best practice for building mobile-optimized assets.
RWD allows the search engine’s algorithms to index and rank one site, regardless of the device on which it is delivered. In addition, the same link and content optimization performed by SEO strategists can impact both desktop and mobile search rank. With mobile search predicting to overtake desktop usage by sometime in 2014, brands need to make sure they have a strategy in place for all technology devices. Make sure your brand isn’t going to be left behind.
www.example.com & m.example.com
• VS •
• 1 URL • Consistent Branding • Better SEO
Responsive Web Design allows content to be published in one place, without duplication (good for SEO), but displayed in various sizes and orientations.
Logic + Magic is a bi-annual magazine produced in-house by all of us at LEAP Group. We dig into the magic of the current marketing trends and the logic behind their relevance and execution.